Airlines - Corporate Operations

Description:

JOB PURPOSE


-Design, plan and deliver feature roadmaps and product enhancements across Emirates digital channels that deliver world-class digital customer experiences and achieve business objectives
-Define and communicate a clear vision for your product portfolio and deliver excellent user experience and business outcomes for projects, enhancements, change requests, and communication briefs from MMCs, measured against set and agreed KPIs
-Continuously validate and enhance the digital customer experience through user-centric and data-driven testing and optimisation
-Work closely with MMCs, eCommerce, Skywards, R&CC, Digital and other relevant stakeholders to ensure the Digital roadmap prioritization achieves the KPIs and goals of the Digital team

Job Role

P roduct Strategy, Direction & Roadmaps
-Design a product strategy and portfolio roadmap to maximise business value and continually evaluate new ideas and trends, adjusting direction where appropriate, to achieve digital KPI’s and -deliver a world-class digital customer experience.
-Perform competitor benchmarking, market and customer analysis and user research to inform and assist in proposals for product enhancements within your portfolio



Product Delivery
-Prioritise and deliver product enhancements developed within Digital in support of digital goals and KPIs with an ultimate benefit to at least one business unit and/or CCMB
-Responsible for product direction, user experience and business outcome of projects, enhancements, change requests, and communication briefs from MMCs
-Lead the ideation, wireframing, design, and implementation of new features to deliver benefits to business units and/or CCMB
-Deliver digital customer experiences that are on-brand and best-in-class within the travel industry
-Build strong, effective working relationships with digital agencies and platform vendors to ensure high quality, timely and cost effective results

UX/UI Delivery & User Research
-Identify customer needs and digital opportunities by commissioning and coordinating user testing and research to obtain actionable customer insights
-Use new tools and techniques to improve the quality and efficiency of digital product delivery within UX and also advocate speed-to-market across the entire SDLC
-Ensure digital experiences and UI meet our brand and experience guidelines

Innovation
-Research digital and user experience trends, identify opportunities & challenges relevant to your portfolio and influence MMCs first, and other then other stakeholders to obtain buy-in for your ideas
-Collaborate with the technology teams to identify and leverage capabilities of technology and tools to drive product enhancements and optimization

Business Improvement
-Develop and implement effective tools, processes and working practices for Digital and the wider department
-Drive continuous business improvement through new digital initiatives approved by the Digital Steering Group or VP/SVP Digital and identify opportunities to increase effectiveness and / or efficiencies

Team Management
-Lead, manage, mentor and develop Digital Product Controllers in digital product management
-Foster a collaborative, high-performance, friendly and passionate team environment to create a highly engaged team with strong retention

Financial Management
-Create business cases when required, including cost-benefit analysis when proposing new ideas and embarking on obtaining buy-in from key stakeholders and management
-Track and control spend to ensure projects deliver value within agreed time/budget constraints and take corrective / preventive actions as necessary
-Contribute ideas, initiatives and estimates to the annual planning and budgeting process to ensure portfolio objectives and roadmaps are realistic and achievable

Requirements:

QUALIFICATIONS & EXPERIENCE

Marketing & Media Communication.Internet Communications : 8+ Years
Degree or Honours (12+3 or equivalent) :
Experience as an Account Manager in an international interactive agency managing offline marketing activities.

Knowledge/Skills:
Expertise in production of quality Online development, understanding of different programming languages and how they affect web build as well as the user experience, experience of content management systems and campaign tools.

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