Airlines - Corporate Operations

Description:

Job Purpose


In conjunction with the area/sales manager, develop, implement and manage E-Commerce sales channels and strategies for Emirates.com and online travel agents.
Assist in the development and implementation of an online pricing strategy to achieve online sales targets in conjunction with the local Sales organization and the Pricing department. Liaise with all internal/ external stakeholders regularly to ensure all online campaign/channel activity initiatives are properly identified, communicated, planned, executed and measured and does comply with the local legal requirements. Co-ordinate with E-Commerce and Global Leisure Sales EGHQ on all offers. Continuously monitor competitor activity and review the pricing strategy to ensure the value proposition of the E-Commerce channel.
Development of market specific strategy to increase direct online sales, include management of eBase, e-mail communication, viral activities etc. Identify and management of business development relationships to increase online sales. Develop and manage local OTA Commercial relationships. Leverage the relationships to develop and implement activity to increase OTA revenue and market share. Implement commercial contracts and ensure that these and existing agreements are maintained and administered in a professional manner. Manage and ensure local incentive payments are dealt with promptly.
Identify direct connect opportunities with OTAs and develop strategy to optimise distribution costs and efficiencies.
Ensure smooth implementation and commercialization of all new online features and products in the local market. E.g. Online check-in, closed user group functionality, manage my booking, sign up and management of etc. Ensure all fulfilment and payment processes are implemented, supported and managed according to guidelines set by E-Commerce EK HQ.
With Corporate Communications manage online content of the local Emirates.com website. Updates of the campaign management tool and Salesforce.com with all online activities. Ensure the agreed Corporate Communications policy and process is adhered to for all OTA marketing/media activity.
Development of the annual Sales and Marketing Plan for the local E-Commerce area, as well as alignment of offline and online activities for the Airline in the local market on Emirates.com and OTAs.
Development of a monthly feedback report to E-Commerce and Global Leisure Sales HQ. Share knowledge and experience gained in local market across the network.
Ensure that assigned secondary markets are properly serviced from a strategic point of view. In cooperation with the local office, design a country strategy, setting KPI’s, continuously review activities, report on performance and actively advise on opportunities leading to higher Online penetration.
Develop and manage online Commercial Relationships within the Affiliate marketing program. Leverage the relationships to develop and implement activity to increase online conversions. Implement commercial contracts and ensure that these and existing agreements are maintained and administered in a professional manner. Manage and ensure local incentive payments or trigger threshold payment to affiliate networks are deals with promptly.

Requirements:

Qualifications & Experience


Graduate with a minimum 3 year’s experience in the airline industry in a marketing/sales or operational capacity. Experience in the E-Commerce environment and an understanding of technology is essential.
Specific knowledge of the airline industry, FFP, OTAs and global distribution channels would be advantageous.
Understanding of the internet, e-commerce, direct sales and marketing knowledge would be essential.
A systematic and logical approach to problem solving and a capacity to work around problems. Ability to adapt and respond quickly to a fast changing environment.
Familiarity with best practices and web-based marketing is essential. Thorough knowledge of MS Office applications required.

Salary and Benefits The Emirates Group is a highly profitable business with revenue of US$21.1 billion and over 50,000 employees. The Group comprises of dnata, one of the largest air services provider globally and Emirates airline, the Group’s rapidly expanding and award-winning international carrier. Within the Group there are a diverse range of businesses which offer a wide spectrum of career opportunities, all of which can be explored through the Group's dedicated careers website, emirates.com/careers. Emirates flies one of the youngest, most innovative fleet in the sky to over 130 destinations across six continents and dnata's network now extends across 100 locations worldwide. With our international network constantly expanding and opportunities arising in countries/cities outside of Dubai, we are looking for career motivated individuals to join our operations in their home countries. We offer our employee's competitive remuneration packages, attractive travel benefits, and career development supported by multi-million dollar training facilities in Dubai, and e-Learning programmes for those seeking a long-term future in the Company.

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