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Airlines IT



Digital Analyst, Web Analytics & Optimization

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Airlines IT
Calgary, AB, Canada


WestJet is committed to delivering best in class digital experience for our guests. The Digital Analyst will be responsible for helping provide analytical and digital insight to help improve conversion rate, guest experience and traffic.

Provide data insight for the Digital team to maximize conversion rate and marketing spend ROI
Contribute to the implementation of analytics across digital initiatives
Work with Digital and Marketing teams to provide multi-channel analysis
Apply analytical methods to discover and interpret information from multiple data sources
Based upon measurement reporting and analysis, provide actionable insights and recommendations to improve business, website, and/or online marketing program performance
Create clear observations, analysis and conclusions/recommendations for presentations to stakeholders
Maintain in-depth knowledge of WestJet digital assets, business models, digital marketing strategies and digital analytics in general
Liaise with key stakeholders to promote best practices for digital measurement


Degree / diploma in business or mathematics, or other related combination of education and experience.
Minimum 3-5 years experience in data analytics
Minimum 3-5 years experience in Marketing, Customer Behavior, Financial Analysis and Digital Analysis.
Minimum 3 years within a digital marketing environment (SEO, SEM, Display, Email Marketing)
Ability to manage 3rd party vendors
Understanding of principles of target markets and customer segments
Understanding of digital commerce in the travel industry or other industries
Experience with attribution and tag management technology
Excellent relationships building skills
Enthusiastic personality that strives for best in class
Excellent communication skills, both oral and written.
Ability to present ideas, negotiate, facilitate and problem solve.
Strong 3rd Party Analytical Software Experience: Adobe SiteCatalyst, ComScore, BrightEdge, Tealeaf and DART.
Excellent analytical and problem solving skills.
Proven ability to work independently and in group situations

Other capabilities that are desirable include:
French language (written and spoken)
Experience in WestJet
Experience in the aviation / travel industry

Mobile Experience

WestJet is Canada's most preferred airline, operating over one hundred aircraft to destinations in North America, Central America and the Caribbean. We are recognized as a Top Employer in Canada and our more than 9000 employees work hard to ensure we maintain our position as one of Canada's most respected corporate cultures. With the launch of WestJet Encore, we will continue our steady growth by offering flights and jobs to more cities in Canada.

We would like to thank all applicants in advance for their interest in WestJet. We believe in enriching the lives of everyone in WestJet's world and encourage applications from all qualified individuals. If you inspire greater creativity and innovation towards reaching new altitudes and meet the qualifications for the position in which you are interested, we welcome you to complete an online application. WestJet is a great place to land - powered by Talent and Growth. Safety comes first at WestJet.

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