Airlines - Corporate Operations

Description:

Purpose
This role represents the interests of Air Arabia in China for the purpose of increasing the Company’s market share and developing new opportunities.

Key Accountabilities
•Leads the drive for sales for Air Arabia in China.
•Oversees operational activities of Air Arabia in China.
•Negotiates and acquires traffic rights and airport slots within China.
•Develops and maintains relationships with government ministries, tourism departments and other government or semi-government agencies.
•Develops and maintains relationships with key individuals in civil aviation authorities, ensuring strict compliance in all Air Arabia activities with their policies and regulations.
•Inspires and motivates General Sales Agents and others engaged in sales activities in the region to achieve outstanding sales performance. Initiates and drives sales campaigns for China.
•Analyses sales performance for China, providing feedback to the Regional Manager identifying areas for concern and take appropriate measures to address concerns.
•Monitors the performance of General Sales Agents in the region, quickly identifying areas where sales targets are not being achieved, conducting analysis, determining the root cause and taking prompt corrective action.
•Identifies new opportunities for sales, new markets and agents in China. In particular, identifying the unique needs of China, which maybe met by Air Arabia products and services. Produces recommendations based on cost/benefit analysis.
•Recruits and selects staff in new areas, helps establish the office and monitors its operation. Selects travel agents based on established criteria.
•Establishes and maintains excellent working relationships with the Department Heads so as to ensure support, assistance and advice in managing financial, human resources, engineering, purchasing and IT issues for China.
•Handle contracts with Tour Operators and review the same periodically.
•Co-ordinate with marketing & PR to ensure High Brand visibility.

Note – The role defined here is not exhaustive and duties and responsibilities in line with the job function may be added from time to time.

Key Performance Measures
•The route performance of China / Sharjah route.
•The performance of General Sales Agents and Sales Agents in China.
•Performance against KPI’s for sales i.e. target load and yield, increase in distribution, analyzing and conducting marketing activities to increase brand awareness.
•The motivation, development and general performance of managers and staff of the offices in China.

Requirements:

Qualifications, Experience and Skills
•Qualifications and Experience:

- Essential -Bachelor’s degree and some management experience, incl. several years as a sales manager. Experience in an airline industry in sales or marketing is desirable.

Competencies
•Adaptability and Innovation (Adaptable, Innovative / Creativeness): The ability to change one’s own The ability to change one’s own approach to work effectively with a variety of individuals, groups, situations, including the conception and implementation of original ideas to develop and improve processes, products and services.
•Customer Service Orientation: Discovers the needs of internal and external customers and strives to deliver services and products to meet these needs.
•Initiative and Commitment to Achieve: The tendency to act in a self – directed way, by taking action before being directed or forced by events; to seize opportunities, probe for in-depth information and deliver significantly more than the minimum required, whilst protecting safety, health and long – term productivity.
•Cost Orientation: The drive to reduce costs.
•Proactive: Ability to take action before being told. Takes the role of being fully "in charge" and responsible for all that happens in a situation or a job. An "internal control" orientation in which persons behave with the full assumption that they can be the "cause" and can move events, create change and achieve goals. Initiates action and readily takes responsibility for all aspects of the situation-even beyond ordinary boundaries. Initiates actions of self and others to learn about the organization and to achieve goals.
•Influence and Negotiation: Uses appropriate personal style to gain acceptance or agreement to an idea or plan; changes others’ opinions by effective persuasion.
•Effective Communication (Communication Abilities): The ability to convey a message, verbally or in writing, to both individuals and groups, actively listens to the response and successfully holds their attention to achieve the desired impact.

Apply