Airlines - Corporate Operations

Description:

FUNCTION: The Analyst of Digital Advertising owns all aspects of Porter’s digital media campaigns including strategic planning, execution, reporting, optimization and media agency relationships.

DUTIES AND RESPONSIBILITIES:

The role is responsible for driving incremental site traffic and bookings for flyporter.com through the use of paid digital media and SEM at a defined cost per acquisition (CPA) by market type. Channels including DSP and direct-buy display media, affiliates, online travel agencies, paid social marketing, paid search and SEO.
•Develop and optimize creative and message strategies in accordance with industry best practices and Porter’s brand guidelines
•Execute, traffic and manage campaigns
•Manage media and search tagging, conduct media and search campaign analysis and develop reporting
•Measure and optimize campaign performance including the effectiveness of creative, bid strategy and the use of first and third party data for improved targeting.
•Research, evaluate, add and delete media opportunities to improve campaign and channel efficiency
•Manage relationships with publishers, networks, SEM agency and creative agency partners
•Other duties as assigned

Requirements:

QUALIFICATIONS AND REQUIREMENTS:
•3+ years hands-on experience in marketing and web analytics required with experience using tools such as Omniture, Google Analytics or similar.
•3+ years hands-on experience with ad serving software and related reporting required with experience using tools such as DART/Doubleclick or similar.
•3+ years experience developing and optimizing digital media and/or paid search campaigns.
•Strong working knowledge of Internet technologies related to media and site targeting, tagging, tracking and content delivery.
•Working knowledge of SEM strategies and best practices.
•Experience effectively managing agency partners.
•Strong analytic skill-set and critical thinking skills.
•Strong written and verbal communications skills, experience developing campaign performance presentations.
•BA/BS required

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