Airlines - Corporate Operations

Description:

FUNCTION: The Analyst of Loyalty Marketing combines his/her knowledge of CRM data, analytics and marketing to understand VIPorter member behaviors and to execute targeted marketing campaigns that drive increase use of Porter and its marketing partners.

DUTIES AND RESPONSIBILITIES:

Develops and executes a variety of marketing campaigns to grow ticket and ancillary revenues and attract and retain high-value customers. Develops and executes of all frequent flyer related marketing communications, member acquisition, retention and reactivation tactics, lifecycle marketing campaigns and targeted offer strategies. The successful candidate will partner closely with members of the Marketing & Advertising and Brand and Revenue Management teams on campaigns to maximize revenues from a variety of customer segments.

Through a deep understanding of CRM data and analytics, the Analyst develops customer segmentations, models member and partner profitability, conducts program analysis and creates regular and ad-hoc campaign, member and program reporting.

This role is a key contributor in the development, implementation and expansion of Porter’s CRM data strategies and customer analytics capabilities. It manages Porter’s marketing intelligence platform, targeted email strategy and related technologies.
•Conducts member and program analysis, including activation, usage and profitability. Creates automated and ad-hoc VIPorter and audience KPI reports; works to identify and share user insights on a continuous basis.
•Uses segment analysis to identify and extract audiences for targeted offers.
•Develops and executes targeted and lifecycle marketing programs and associated campaign collateral. Measures and reports on campaign performance.
•Manages other loyalty marketing initiatives as needed.
•Actively participate in Porter’s Safety Management System (SMS) including reporting hazards and incidents encountered in daily operations; understand, comply and promote the Company Safety Policy
•All other duties as assigned

Requirements:

QUALIFICATIONS AND REQUIREMENTS:
•3+ years of experience in a data-driven loyalty program role. Airline, hotel or other hospitality loyalty experience preferred.
•3+ years of work experience extracting data from disparate data sources with working knowledge of data visualization and reporting packages. Working knowledge of web analytics tools such as Omniture, Google Analytics or similar.
•3+ years of work experience extracting data from disparate data sources with working knowledge of data visualization and reporting packages.
•Excellent SQL and Excel skills required.
•Highly analytical, comfortable with data, and able to derive insights to construct offers, campaigns and communications that drive profitable consumer behaviors. Able to translate those insights into creative briefs for creative development and campaign execution.
•Strong written and verbal communications skills, experience developing campaign performance presentations.
•BA/BS required

LOCATION
•Billy Bishop Toronto City Airport – YTZ

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