Airlines - Corporate Operations

Description:

FUNCTION: Reporting to the Director of E-commerce & Loyalty Marketing, the Manager of E-commerce and Digital Merchandising is a team leader that combines his/her knowledge of digital, data, marketing intelligence and automation to grow revenue and to develop distinctive customer experiences. Oversees in-house BA and agency UI resources to determine and document business and user requirements, build user interfaces and ensure projects are delivered on time and on scope. A highly visible and influential role.

DUTIES AND RESPONSIBILITIES:

Leads a team of business analysts and digital UI/UX agency resources to create exceptional booking, merchandising and marketing experiences. Works with Marketing and Revenue Management teams to build site and booking engine features that grow channel share, improve conversion rates, enable micro-targeted offers and drive incremental revenue. Works with Airport and Call Centre teams to build digital customer service features that enhance the customer’s service and travel experience. Works hand-in-hand with IT teams on all projects.

Provides business leadership on Porter’s marketing intelligence, email and content management systems and oversees the site’s content management.
•Leads, mentors and challenges BAs, internal business units, marketing coordinators, designers and agencies through their discovery, development and construction of business & UI requirements. Reviews requirements for accuracy and provides feedback to improve business and UI requirement quality.
•Conducts discovery of digital and mobile business requirements for a variety of complex commerce, service and marketing functionality. Works with designers and digital agencies to develop and test user interfaces. Documents business requirements and UI/UX notes for coding by agency and/or IT teams.
•Oversees user acceptance testing for web site and functionality development, tracks and prioritizes bugs.
•Ensures regular web site KPI metrics are distributed in a timely manner; works to identify and share user insights on a continuous basis.
•Manages E-commerce invoices and budget.
•Actively participate in Porter’s Safety Management System (SMS) including reporting hazards and incidents encountered in daily operations; understand, comply and promote the Company Safety Policy.
•Leads other digital projects as assigned.

Requirements:

QUALIFICATIONS AND REQUIREMENTS:
•6+ years e-commerce product development experience in a business analyst role, or similar, writing complex business and UI requirements for transaction based web sites; airline experience preferred.
•3+ years experience managing e-commerce business teams.
•Highly effective project management skills; the ability to provide cross-functional leadership for multiple high-profile technology and customer service initiatives at one time and the ability to provide steady leadership and mentorship to team members in a fast-paced, ever-changing, deadline-driven environment.
•Must be comfortable working in an unstructured environment with the ability to build organizational processes and implement change.
•Must be highly proactive, have extreme problem solving ability and possess critical and strategic thinking skills. Must have the skills to be highly influential, must be very self-aware and have keen organizational instincts and political savvy.
•A bachelor’s degree required, master’s degree preferred.

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