Airlines - Corporate Operations

Description:

Advisor - Onboard Products

This position reports directly to the Manger of Onboard product.



Summary

The Onboard product advisor will develop, lead and implement all creative and promotional programs relating to the onboard product and service offer. Specific focus will be to lead and liaise with various business units in the development of creative and communication plans for: onboard menus, Inflight Entertainment static ads, preorder website, and other mediums that will support and sell onboard products and services. Other activities such as developing partner promotional programs and overall partner relationship management will be a focus for this position.



Responsibilities

Lead in the collaboration between multiple businesses units in the development of all onboard menu design and messaging plans including; developing and managing work-back schedules obtaining sign off from appropriate levels while maintaining timelines and budget
Manage and direct all marketing and digital requests from various stakeholders while effectively maintaining appropriate timelines and standards
Plan and execute internal communication and collaborative programs for inflight crew to ensure our product strategy and execution is delivered in a LEAN format through focus groups/market square and general inflight communication events
Provide guidance and recommendations relating to design and messaging of the preorder program and microsite
Develop and maintain yearly creative marketing and communication plans
Maintain updates and propose new creative and communication plans for WJ.com, Jetmail and Loyalty as it relates to onboard products and services
Develop, propose and implement onboard sampling and promotional programs and actively participate in the negotiation of such programs as it relates to revenue generation/Guest Experience
Perform ongoing industry analysis and benchmarking of airline and industry product and service offers and trends.
Develop and implement effective creative and communication plans to internally promote the onboard products program to our corporate sales teams, call centers and travel agent partners
In collaboration with the onboard products team, lead and develop all creative imaging and product photo-shoots for onboard menu throughout the year
Develop and manage all guest facing communication mediums with respect to food and product labeling and all associated regulatory requirements
Actively manage partner relationships as driven by various marketing and promotional initiatives while keeping budget and timelines on track

Requirements:

Qualifications

Degree or diploma in marketing or communications, or equivalent experience

3-5 years previous experience in a marketing position is required
Knowledge in ad design, creative development and digital development processes
Experience in developing and working with templates and tight timelines
Solid understanding of the agency marketing promotions and relationship/client management
Advanced knowledge of media and advertising platforms and best practices
Knowledgeable in a wide range of communication channels including digital
Solid experience gauging the effectiveness of communication, promotional tools and campaigns
Extensive knowledge of Microsoft suite including PowerPoint, excel, office as well as Acrobat
Working knowledge of airline catering/onboard product marketing
Knowledge in developing and interpreting financial working documents and applications









WestJet is Canada's most preferred airline, operating over one hundred aircraft to destinations in North America, Central America and the Caribbean. We are recognized as a Top Employer in Canada and our more than 10,000 employees work hard to ensure we maintain our position as one of Canada's most respected corporate cultures. With the launch of WestJet Encore, we will continue our steady growth by offering flights and jobs to more cities in Canada.



We would like to thank all applicants in advance for their interest in WestJet. We believe in enriching the lives of everyone in WestJet's world and encourage applications from all qualified individuals. If you inspire greater creativity and innovation towards reaching new altitudes and meet the qualifications for the position in which you are interested, we welcome you to complete an online application. WestJet is a great place to land - powered by Talent and Growth.



At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will utilize safe work practices to ensure your well-being and the safety of others.

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