Airlines - Corporate Operations

Description:

Advisor Marketing - 13 Month Term



Purpose:Responsible for the planning, development and execution of large scale marketing campaigns that support overall WestJet and WestJet Vacations marketing objectives. Working with the Manager, develop and manage the WestJet brand, including (but not limited to) brand campaigns and visual identity.



Description:

Develop, make recommendations and execute marketing campaigns, including key messages, channel mix, communication vehicles, and creative direction
Set objectives and metrics of success. Ensure key messages and tactics align to achieve campaign objectives and maintain brand consistency
Work across the organization to align all communications. Review and provide final approvals, including the proofing, copywriting and editing of various media
Manage campaign financials (both media and creative) including estimate development, monthly forecasting, PO establishment and invoice payments
Develop, coordinate and facilitate comprehensive communication plans and annual marketing calendars for WestJet and WestJet Vacations
Monitor and measure success of initiatives and campaigns, discuss past results and make recommendations for future initiatives
Manage day to day creative and media partnership relationships (both internal and external)
Primary contact with advertising agency to develop project concepts, provide direction on creative and copy, ensure projects are completed on-time and on-budget
Responsible for ensuring internal awareness of initiatives; may include front line roll out presentations and communications
Lead internal teams on campaign execution, including communication of roles and responsibilities, weekly status meetings and status reports to leader(s)
Manage internal teams with various marketing assets to ensure brand consistency
Develop briefs, execute plans and develop post mortems to support new route and product launches as well as other identified go-to-market company initiatives
Provide recommendations and insight to the Manager regarding the maintenance of brand standards for WestJet and WestJet Vacations’ visual identity (including templates and design mandates) ensuring a consistent image and voice or tone is used for all communications in the marketplace

Requirements:

Qualifications:

Degree in marketing or communications, or equivalent experience (5+ years) in marketing and/or advertising

Experience planning and executing large scale campaigns is essential
Strength in development of long-term planning, development and execution
Ability to simultaneously manage all aspects of multiple projects while consistently meeting strategic objectives; keep deadlines and tight budgets; highly organized and detail oriented; provide clear internal/external communication; follow through on tasks; and collect and provide measurable results
Ability to project manage campaigns from conceptualization to implementation with flawless execution
Experience in working with various mass media including TV, radio, digital, out of home, direct and print
Has a solid understanding and experience in managing external agencies, partners and vendors
Team player
High standard of initiative and strong work ethic

Superior communication and relationship management skills
Spoken and written knowledge of French would be an asset
Experience in the hospitality, travel and/or aviation industry an asset
Strong knowledge of Microsoft Office



WestJet is Canada's most preferred airline, operating over one hundred aircraft to destinations in North America, Central America and the Caribbean. We are recognized as a Top Employer in Canada and our more than 10,000 employees work hard to ensure we maintain our position as one of Canada's most respected corporate cultures. With the launch of WestJet Encore, we will continue our steady growth by offering flights and jobs to more cities in Canada.



We would like to thank all applicants in advance for their interest in WestJet. We believe in enriching the lives of everyone in WestJet's world and encourage applications from all qualified individuals. If you inspire greater creativity and innovation towards reaching new altitudes and meet the qualifications for the position in which you are interested, we welcome you to complete an online application. WestJet is a great place to land - powered by Talent and Growth.



At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will utilize safe work practices to ensure your well-being and the safety of others.

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