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Airlines - Corporate Operations


Singapore Airlines

Market Development Officer Singapore Sales

Date posted:
Expire date:
Job Category:
Open Until Filled
Singapore Airlines
Airlines - Corporate Operations
Singapore, , Singapore


The successful candidate will be involved in overseeing digital and social marketing campaigns for the Singapore market and will be responsible for the following duties:

Preparing dedicated landing pages for promotions with specific marketing partners;
Setting up GA trackers for each marketing campaigns digital ad banners for tracking;
Comparing post buy reports from MEC with Atlas tracking against GA results and red flag any significant discrepancies;
Generating monthly GA dashboards for SIN Sales;
Creating social media content for Singapore market;
Liaising with Head Office on reports and data relating to social media;
Undertaking testing of CUG fare promotions in SAA;
Coordinating with MCD on SEM/SEO key word buys based on fare campaigns;
Managing campaigns using the Campaign Management Tool, including content creation and segmentation;
Other administrative duties such as coordinating indent for stationery/office supplies from staff in USQ including collection and payment, submitting monthly gift declaration report to head office, ordering head office sales aids and coordinating TMC orders including payment and collection, and coordinating logistics for ad-hoc events organized by SIN Sales; and
Any other assignments/duties assigned by Market Development Managers


Required Skills

Applicants should possess a diploma in Business IT or any related discipline. Prior related working experience and knowledge of campaign tracking tools and social media listening tools will be of significant advantage. Given the dynamic nature of the job, we seek strategic-minded individuals with a flair for creativity.

Please complete a copy of our application form and submit it together with your online application via our recruitment system.

We thank all applicants for their interest and regret that only shortlisted candidates will be notified.