Airlines - Corporate Operations

Description:

E-Commerce is seeking a proven leader to oversee Delta's eCommerce personalization platform. The Manager, eCommerce Personalization will be responsible for developing and executing highly personalized, engaging customer experiences across Delta's digital customer-facing channels (including delta.com, mobile apps, kiosk, and email). The Manager will leverage 1st and 3rd party data, to develop and execute a best-in-class integrated personalization strategy. The Manager is also responsible for providing actionable insights to continually evolve Delta's personalization strategy.

This role requires insight on marketing fundamentals, eCommerce operations as well as technical facility with Adobe Target, Adobe AEM, Ensighten, and other personalization tools. The ideal candidate will manage a dedicated team, and is expected to grow the function over time.

Key Responsibilities:
- Work cross-functionally to define and operationalize work flows required to successfully execute personalized campaigns across all consumer touch points
- Lead the team responsible for ensuring that all requests for content and messaging across channels are serviced in a timely and effective manner, and in alignment with the needs and priorities of the organization
- Serve as the personalization SME for all cross-functional teams
- Deliver reporting and analysis of personalization initiatives and work with the analytics team to develop robust testing and measurement plans
- Evaluate and optimize personalization strategies to improve speed-to-market and campaign accuracy
- Work with other business units, IT teams, vendors and media partners to implement efficient, industry-standard technology to enable and optimize digital media and content across all channels
- Identify and implement media placements across digital channels that drive revenue, engagement, and a positive customer experience
- Stay current with emerging technology and trends and bring those opportunities into the strategic discussions with departmental leadership
- Lead key projects to meet operational objectives and achieve plan, including RFP's and new asset exploration
- Lead and develop a vibrant and high-performing Personalization team
- Conduct research and analysis to identify new A/B and multivariate testing opportunities, in order to evolve the personalization strategy

Requirements:

Qualifications:
Undergraduate degree in Business, Marketing, Management, Technology or related field required plus a minimum of 3 years of related experience
Strong, hands on experience in Adobe Target required, experience using Adobe AEM, HP Optimost, and Ensighten is a plus
Proven experience and demonstrated knowledge managing testing roadmaps, identifying test opportunities and evolving personalization capabilities
Proven experience related to digital, eCommerce, personalization and/or optimization
Demonstrate a passion and ability to learn new technologies and business models with an ability to bridge business and technical domains
Experience working with business customers understanding both stated and unstated requirements
Strong leadership skills, written and oral communication skills, positive attitude and able to manage change successfully in a fast-paced environment
Must be strategic, dynamic, detail-oriented and impactful. The ideal candidate should be an analytical thinker, self-starter and quick
Proven track record of successfully working in a cross-departmental, collaborative team environment, delivering results on time and on budget
Strong need for completion, with an ability to work around/through impediments

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