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Airlines - Corporate Operations



Senior Manager Digital Product Management

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Open Until Filled
Airlines - Corporate Operations
Toronto (YTZ), ON, Canada


FUNCTION: Reporting to the VP, Digital, Loyalty & Solutions Delivery. The mission of the Senior Manager, Digital Product Development is to unify and maximize the power of digital, data, marketing intelligence and automation to grow revenue, expand customer self service and create customer experiences.


Leads a business analyst, digital UI/UX agency and web analytics agency resources and works collaboratively with Technology and Project Management teams to create exceptional customer facing and internal digital experiences. Works collaboratively with Technology, Project Management, Airport and Call Centre teams to build digital product features that enhance the customer’s service and travel experiences and employee’s ability to provide those services. Works with Marketing, Brand and Revenue Management teams and uses web analytics data to build site features and functionality that grow channel share, improve conversion rates, enable micro-targeted offers and drive incremental ticket and ancillary revenues. Supports the expansion of Porter’s CRM data strategies and analytics capabilities. Contributes to the development of Porter’s marketing intelligence platform, triggered email and targeted offer strategy and web site content strategy and management.


Leads, mentors and challenges Business Analyst Partners with Revenue Management, Technology, Call Centre, Brand,Airports and vendors to incorporate business needs into the overall digital strategy and road map.
Manages the digital product development roadmap, scope, phasing and prioritization
Develops product definition and requirements for digital products that create customer and employee experiences that grow revenue and enable customer self-service.
Provides business leadership for design, usability and regulatory compliance of all digital products (internal & external)
Manages resource or agency to develop data analytics to provide insights for product and usability enhancements and digital performance reporting.
Supports the expansion of Porter’s CRM data strategies and analytics capabilities
Stays current with digital marketing, social media, mobile and emerging media trends and best practices



6+ years experience on a digital commerce teams with a heavy concentration on using customer, transactional and behavioral data to drive the user’s experience; with 4+ years leading e-commerce product development and/or user experience teams; airline experience strongly preferred.
Highly effective project management skills; the ability to provide cross-functional leadership for multiple high-profile technology and customer service initiatives at one time and the ability to provide steady leadership and mentorship to team members in a fast-paced, ever-changing, deadline-driven environment.
Must be highly proactive, have extreme problem solving ability and possess critical and strategic thinking skills. Must have the skills to be highly influential, must be very self-aware and have keen organizational instincts and political savvy.
Must have excellent writing, speaking and presentation skills. Must be able to distill complex concepts into easily understood requirements and product visions.
Must be highly passionate about digital and data
A bachelor’s degree required, master’s degree preferred.


Billy Bishop Toronto City Airport - YTZ