Airlines IT
Manager Digital Merchandising Conversion
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23.Nov.2015
Open Until Filled
Qantas
Airlines IT
Mascot Campus, Australia
027025
Description:
Manager Digital Merchandising Conversion (Job Number: 027025)
Mascot Corporate Campus
Attractive remuneration package + benefits
Exciting new opportunity within our Digital Merchandising space
For nearly a century now, Qantas has been bringing travellers together with the people they love – both from around Australia and all over the globe. It’s just part of being the Spirit of Australia.
These days, we’re widely regarded as an airline people can count on – both on the ground and in the air. It’s a reputation that hasn’t just seen us become the world’s leading long distance airline – but an Australian icon, too. And we’d love for you to be a part of that.
This is an exciting opportunity to make a true impact on one of the country’s leading e-commerce properties. Your new role will see you responsible for setting up and managing systems and processes to review our daily direct digital sales performance. You will discover patterns, opportunities and challenges, and pose questions to improve our direct digital sales. You will create rapid feedback reporting systems and deliver retailing insights through the Adobe marketing cloud, performance monitoring and optimisation that will proactively identify opportunities for new sales initiatives, product placements, retailing flows, content creation and multi-variate tests (MVT.)
Your core responsibilities include:
Building real time reporting tools across a number of systems that allows us to see daily trends across big data and prompts us to ask the questions that will improve our customer conversion and basket value. Attain relevant business understanding
Analysing data to come up with recommendations for multi-variate tests (MVT)
Ensure that the data quality is continually reviewed and data gaps addressed promptly
Managing the various management processes to ensure they are continually reviewed and improvements implemented.
Enhancing the process, delivery method and display of customer insights gained through analysis to facilitate a more streamlined end-to-end process; this will include the design and implementation of new reporting mechanisms
Using customer analysis and impact assessment models to deliver campaign recommendations to the business.
Using tools such as SQL, interrogate and data mine various corporate databases to extract customer intelligence that can be used to drive customer centric reporting
Combining online and offline data sources into consistent, repeatable reports as well as building and delivering post-campaign reports in a timely manner
Publishing campaign learnings and recommendations periodically in a manner relevant to the various audiences, including senior management and campaign managers
Analysing and providing advice on both short and long term efficiencies which may be achieved through changes to campaigns and products
Requirements:
To be successful you will possess:
Tertiary degree in Mathematics, Marketing, Statistics, Computing or related analytical field
Exemplary capability in SQL, Excel, Omniture, Adobe Marketing cloud – especially Customer Experience Manager
Experience with lean methodologies, including Agile
Sound knowledge of SQL querying and relational databases
A strong work ethos, with a highly analytical mindset, and with experience in data analysis and reporting
The ability to manage and prioritise a number of competing tasks
Previous experience within a digital marketing / merchandising role
Knowledge of statistical modelling tools and techniques e.g.SAS, segmentation
Understanding of online infrastructure e.g. cookies, tags, ad serving, and their role in multi-channel attribution
Strong interpersonal, communication, problem solving and time management skills
Excellent organisational and communication skills - both written and verbal
The ability to work under pressure, prioritise tasks & meet deadlines
Strong influencing skills with the ability to effectively liaise at all levels within Qantas
We’ve worked hard to create a culture that will challenge and excite you – and give you the support you need to really go places. Here, everyone’s treated with the respect they deserve. And everyone has the potential to make the most of their skills.
Be a part of something special – get in touch today.
Qantas is an Equal Opportunity Employer – so by coming to work for us, you’ll be part of an organisation that encourages diversity, supports charities and environmental initiatives, and is always striving to bring out the best in Australia’s youth, the arts and sport. We encourage Aboriginal and Torres Strait Islander – and people from every other kind of background – to apply.
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